Omnisend is a beginner-friendly, ecommerce-focused email and SMS marketing platform that delivers solid automation at a reasonable price.
What is Omnisend?
Omnisend is a marketing automation platform built specifically for ecommerce businesses. With robust tools for email marketing, SMS campaigns, and omnichannel automation, Omnisend helps online retailers boost sales, recover abandoned carts, and engage customers at every stage of the buyer journey.
Whether you’re running a Shopify, WooCommerce, or BigCommerce store, Omnisend offers an accessible, ecommerce-optimized solution for scaling your customer communication.
Key Features of Omnisend
1. Email Marketing Automation
Omnisend simplifies email automation with pre-built workflows designed for common ecommerce scenarios, including:
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Welcome emails
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Abandoned cart reminders
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Order and shipping confirmations
These automations are beginner-friendly, requiring no coding or technical skills to set up.
2. SMS Marketing
SMS marketing in Omnisend enables fast, direct customer outreach. Popular use cases include:
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Time-sensitive promotions
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Cart recovery texts
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Post-purchase messages
📌 Note: SMS campaigns can be highly effective, but costs may add up quickly as your list grows.
3. Omnichannel Campaigns
Omnisend goes beyond email and SMS with its omnichannel marketing capabilities, allowing users to integrate:
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Push notifications
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Facebook Messenger
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WhatsApp (via integrations)
This unified dashboard helps ecommerce teams manage all customer touchpoints efficiently.
Pros & Cons
Omnisend Pros: What Users Love
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User-friendly interface – Ideal for small teams with limited technical knowledge.
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Ecommerce-first automation – Pre-built workflows designed for online retailers.
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Deep Shopify integration – Seamlessly sync customer and order data.
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Free plan available – Great for new stores testing out marketing tools.
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Fast to implement – Get campaigns running in hours, not days.
Omnisend Cons: What to Consider
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Fewer email templates – Limited design options compared to platforms like Mailchimp.
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SMS costs can scale – Fees rise with list size and sending volume.
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Basic segmentation – Not as powerful as enterprise platforms like Klaviyo.
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Not a full CRM – Limited customer relationship management features.
Competitors
Omnisend vs Mailchimp
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Omnisend: Ecommerce-focused, built-in automation flows, SMS support.
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Mailchimp: Strong general email tool, but less tailored to online stores.
Omnisend vs Klaviyo
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Klaviyo: Advanced data-driven segmentation, built for scaling brands.
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Omnisend: Easier to use, more affordable, faster onboarding.
Pricing
Omnisend offers a free plan with essential features and tiered paid plans based on:
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Number of subscribers
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Monthly email sends
💡 SMS messages are priced separately, depending on destination and volume.
Overall, pricing is considered affordable for small and mid-sized ecommerce businesses.
Is Omnisend Right for You?
If you’re an ecommerce store owner looking for a fast, effective, and affordable way to automate your marketing—especially on Shopify—Omnisend is a top contender.
It strikes a balance between ease of use and powerful automation, making it ideal for growing online brands that want to boost conversions without the complexity of enterprise tools.
However, if you’re managing a large-scale operation needing deep segmentation or CRM-level functionality, you may find platforms like Klaviyo better suited.
Recommended For:
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Shopify, WooCommerce, or BigCommerce users
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Small to mid-sized ecommerce businesses
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Marketing teams with limited resources or technical expertise
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Store owners who want to start automating quickly
Ready to Try Omnisend?
Get started with their free plan to explore key features and see if it fits your store’s needs. No credit card required.
